Setting up events for Google Analytics 4 (GA4) via Google Tag Manager

1. Create a GA4 account and stream for your website (if it hasn’t been done) | official instructions
2. Create events and triggers in Google Tag Manager | Instructions

According to previous instructions, your GTM account should already have triggers for all events, like these:

Tags for GA4 events such as:

• EasyQuizy_quiz_start
• EasyQuizy_quiz_finish
• EaysQuizy_form_success

1. Go to “Tags” ⇒ ”New” ⇒ “Choose a tag type to begin set-up” ⇒ Tag type “Google Analytics” ⇒ “Google Analytics: GA4 event”:

2. Fill in the required fields:

• Tag name. It may have any value. We recommend using the name from our example on the screenshot below.
• Measurement ID. Take it from GA4 stream settings (go to GA4 “Admin” ⇒”Data collection and modification” ⇒ “Data streams” ⇒ click on your actual data stream and copy the ID, which has the format: G-XXXXXXXXXX), paste it in the tag. Pay attention to the green checkmark. If you don’t see that, it means your GA4 stream hasn’t been installed, or it is wrong.
• Event name. Fill in the actual name of the event. It may be any values, but we recommend using our standard names of events from the list above.
• Firing triggers. Add the created trigger for your current GA4 event.

3. Save the tag

4. Similarly, create GA4 tags for other events from the list above.

This tag is being set up in the same way as for the previous events, but with a few nuances:

1. Go to “Tags” ⇒ “New” ⇒ “Choose a tag type to begin set-up” ⇒ Tag type “Google Analytics” ⇒ “Google Analytics: GA4 event”.

2. Fill required fields. Pay attention to the event name. It must be “{{Event}} ({{EQ | Event label}})”, like on the screenshot below.

• {{Event}} — it gets automatically the name of event EasyQuizy_step-1 (or another number of the quiz question)
• {{EQ | Event label}} — it gets the names of each quiz question (if the variable has another name — use it!)

3. Add the appropriate trigger and save the tag.

4. Submit all your changes in GTM

During 24 hours, all data will be available in GA4 reports.

You can detect all events in the GA4 Realtime report right after GTM set-ups:

When the event data is available, go to “Admin” ⇒ “Data display” ⇒ “Events” and switch on those events which you want to track as conversions:

Further, jump up to the tab “Conversions” below and set up the “counting method” for those conversions, which are appropriated to be counted just once per particular session:

Step 1.

Step 2.

That’s all. Linking GA4 and Google Ads allows you to import the conversions from GA4 to Google Ads.