Setting up events for Meta Ads (Facebook Ads) Pixel
Serhii Uhnivenko
Last Update un anno fa
Preliminary required actions
Create Meta Pixel (if it hasn’t been done) | official instructions
Add Meta Pixel into EasyQuizy
1. Go to the EasyQuizy admin panel ⇒ Quizzes ⇒ Your quiz ⇒ Integrations and scripts ⇒ Custom code, and paste the Meta Pixel script to the container (inside <head>/<head>):
2. Save the quiz.
From now on, all events will be transmitted in Meta Pixel:
- EQ_quiz_start — starting of the quiz journey
- EQ_quiz_finish — finish the quiz successfully
- EQ_form_success — successful feedback form
- EQ_step-# — passed steps of the quiz
- Lead — it is a joint event for the finished quiz and the submitted form
Checking events Meta Ads in realtime
Note! You must verify all automatic incoming events from EasyQuizy (you’ll see a notification about it in Event Manager). Otherwise, the data from those events will not be collected and displayed in the statistics.
- Go to Meta Ads ⇒ Events Manager ⇒ Data Sources
- Further, go to the tab “Test events”. Fill in the domain of the quiz and test event there. You’ll see successful events in realtime:
